Behind every perfectly red supermarket tomato lies… a void. A nutritional void.
Industrial agriculture has traded quality for quantity. The result? Nutrient-depleted fruits and vegetables – flawless in appearance but almost hollow inside.
According to long-term data from the US Department of Agriculture and multiple comparative studies, some vegetables have lost up to 50% of their iron content since the 1950s. Vitamin B2 has dropped by 38%.
Why? Because after World War II, the chemical industry – once geared toward warfare – found a new battlefield: farming. Synthetic fertilisers, intensive crop breeding, and yield-at-any-cost strategies have shaped today’s global food supply. The outcome? Fruits and vegetables that look nothing like those our grandparents once harvested – and have far less to offer nutritionally.
So you think you’re eating healthy… But what you’re actually consuming is food designed to please the eye, stripped of its essential nutrients.
Industrial agriculture: a hidden nutritional famine
Pleasing shoppers instead of feeding them
The uniformity of supermarket produce no longer surprises anyone – yet it reveals a real disconnect. Between the imperfect nature of real, living foods… and the factory-farmed versions presented by the food industry. Exposed year-round to these standardised, flawless fruits and vegetables – regardless of climate or season – we’ve forgotten what real food looks like.
More CO₂, more Sugar – but fewer minerals
This isn’t a theory, but a scientific reality.
Modern agriculture, powered by machinery and petrochemical inputs, has increased atmospheric CO₂ levels. Plants, absorbing more carbon, grow faster and produce more sugars.
They may look better – bigger, shinier – but this rapid growth leads to a trade-off: leaves, fruits, and roots become diluted in essential nutrients like iron, zinc, calcium, and certain vitamins.
According to National Geographic, the average mineral content in fruits and vegetables has declined by 8%, with drops of up to 40% in iron and zinc. An invisible loss that slowly erodes the little nutrition we had left.
Early harvest + long travel = Lifeless food
Picked before maturity, stored for days, packaged for transport (plastic wrap, cold chains, etc.): fruits and vegetables can lose up to 20% of their antioxidants and vitamins post-harvest due to transportation and storage.
See: Postharvest nutrient losses – Journal of Food Composition and Analysis
A nutrient-starved body, even with a “balanced diet”
In the US and Europe alike, most adults fail to meet the minimum five servings of fruits and vegetables per day. But even among those who do, nutrient intake has collapsed:
- 75% less magnesium in today’s carrots
- 90% less copper in modern spinach
- An apple? 100 times less vitamin C than in 1950
The consequences? Widespread nutritional deficiencies. According to the FAO, over 2 billion people worldwide suffer from micronutrient deficiencies, costing the global economy nearly $8 trillion per year in healthcare and lost productivity.
So what now – should we eat 25 portions a day to make up for it?
Spoiler alert: even if you did, you’d also be swallowing a healthy dose of pesticide residue.
Take back control with a Myfood greenhouse
What if you stopped being a passive consumer… and started growing again?
With a Myfood greenhouse, you produce your own fruits and vegetables, right at home, all year round. You sow, harvest at peak ripeness, and rediscover what real freshness tastes like – something no supermarket can replicate.
No more guessing where your food came from, or how much nutrition was lost in transit.
You choose nutrient-dense varieties, control what goes into your system, and eliminate waste and emissions from packaging and transport.
Bonus: you reduce your ecological footprint.
The result? Ultra-fresh, healthy, flavourful food… grown by you.
It’s empowering, rewarding, and transformative – for your health, your family, and your trust in the future.